Create contentand drive earned media campaigns with PR surveys
Our research and newsmaker PR surveys add credibility to brand storytelling and help drive media campaigns.
We’ve worked with some of America’s biggest brands and PR & Communications agencies, using research to generate data-driven content and newsworthy stories.
Whether you’re after a comprehensive newsmaker PR survey and content package, or a custom research project, we’ll take care of it.
Unlock the power of research and PR surveys to give your story the credibility and impact it deserves.
Our PR surveys are designed to generate newsworthy insights with real talk value.
Whether you’re polling general population (gen pop), parents, pet owners, office workers, teachers, graduates or gamers.
Working with our earned media division We are Talker, (formerly known as 72Point Inc.) we create and distribute survey-led news stories – grabbing attention and generating exposure in a high-octane media landscape.
Take a look at some of our client projects
India Index: A shift in U.S. trade strategy
In our online survey of 500 executive-level U.S. managers, 61% said they would pick India over China if both could manufacture the same materials. The research showed…
Squarespace: State of the web design industry
We collaborated with Squarespace to gain insights into the web design landscape from the perspectives of professional creatives working in the industry. The client…
Campbell’s: “State of the sides” research
We delivered state-by-state research for Campbell's, involving an online survey of 5,000 U.S. respondents ages 18+ who celebrate Thanksgiving, with an even split of 100…
Flavia: But first, coffee?
OnePoll conducted a study into workers’ coffee drinking habits on behalf of multi-beverage system maker Flavia. Our survey of 2,000 on-site employees found it takes…
Avocado Green Mattress: Menu anxiety
OnePoll conducted an online study on behalf of Avocado Green, the Certified B Corporation mattress and furniture brand. The survey of 2,000 adults explored the…
LELO: Changing relationships, state-by-state research
LELO commissioned a research project, polling 5,000 Americans in relationships split evenly by state. The study was to explore the theme of "ever-changing relationships"…
UserTesting: Global study — generational banking & spending
OnePoll conducted international research with 3,800 consumers on behalf of UserTesting. The online study asked 1,800 American, 1,000 Australian and 1,000 UK consumers…
Bustle Digital Group: Custom research
OnePoll collaborated on a series of projects with BDG, providing custom research to inform and support editorial and promotional content in flagship titles including…
Marriott Vacations Worldwide: Workcations
OnePoll conducted an online survey of 2,000 remote and remote-flexible workers, on behalf of Marriott Vacations Worldwide. The study asked respondents about their…
Hershey: State-by-State Survey & Heat Map
OnePoll conducted an online survey of 5,000 U.S. adults who celebrate a winter holiday. The research was commissioned by Zeno Group on behalf of their client, Hershey,…
Exodus Travels: Revenge Travel in 2023
Exodus Travels commissioned an online study to explore the different types of vacations people had taken in 2022 and what they were planning for 2023. We polled 2,000…
Lower: The State of the Home
A 2022 OnePoll survey for multi-channel fintech mortgage lender Lower found six in 10 Americans (56%) believe that “right now” is the time to buy a house. Of the 1,000…
SurePayroll: Emotional Connections
SaaS company SurePayroll commissioned research to explore the topic of emotional connections and friendships in and outside of the workplace. The OnePoll study revealed…
West Virginia Department of Tourism: Unexpected Spots
Our research for the West Virginia Department of Tourism explored Americans' vacation habits and their willingness to step outside of their vacation comfort zone. The…
ACANA® Pet Food: National Black Cat Day
A survey of 2,000 American cat owners on behalf of ACANA® pet food found only 21% believe that black cats bring bad luck, while twice as many associate them with good…
GoTo: How businesses prepare for an economic downturn
Research conducted on behalf of software company GoTo found 69% of respondents globally believe a recession is likely to occur in the next six months. The international…
Cheap Caribbean: Bachelor/ Bachelorette Parties & Beachy Personas
Our most recent research projects for CheapCaribbean.com explored a mix of fun travel-related topics including bachelor & bachelorette parties, and favorite drinks to…
ModMed: Diagnosing your doctor
OnePoll conducted an online study on behalf of practice technology leader ModMed, surveying 2,000 Americans, including 1,500 with health insurance and 500 without. The…
Polestar: Why More Drivers are Choosing Electric Cars
We conducted research for electric performance car brand Polestar, asking American drivers about their views on environmentally friendly products and electric vehicles.…
Herbalife Nutrition: Top 10 Entrepreneurs
OnePoll conducted an online survey of 2,000 Americans on behalf of Herbalife Nutrition. The 2022 study gave respondents a list of over 40 entrepreneurs from the last 50…
“I’ve partnered with OnePoll several times now – for very different topics and clients. From scoping the projects through deliverables, the team is always very responsive. They provide excellent consult on the survey development and turn-around times are fast. I’d also note that OnePoll’s data output is in a clean, digestible format, making it really easy to pull out the key insights for our communications campaigns.”
Melissa Mahoney, Senior Vice President, V2 Communications
“I’ve partnered with OnePoll several times now – for very different topics and clients. From scoping the projects through deliverables, the team is always very responsive. They provide excellent consult on the survey development and turn-around times are fast. I’d also note that OnePoll’s data output is in a clean, digestible format, making it really easy to pull out the key insights for our communications campaigns.”
Melissa Mahoney, Senior Vice President, V2 Communications
After a decade providing custom research solutions to America’s leading brands, agencies and media outlets, we have a new name.
OnePoll U.S. is now Talker Research.
