Life Happens: Life’s new appreciations

We conducted online research on behalf of Life Happens and KWT Global in January 2021.

The Life Happens annual ‘Insure Your Love’ campaign explored the topic of life’s new appreciations and priorities in light of COVID-19. We asked 2,000 Americans about the impact the pandemic had on their lives and what lessons they had learned.

The research formed the basis of a media campaign, generating over 160 pieces of coverage and 7 million estimated coverage views. The survey findings and visual assets were published on the research and press sections of the Life Happens website, and linked to from a number of press articles.

Life Happens incorporated the data visualization graphics into their social media activity and updates throughout the campaign – across LinkedIn, Twitter, Instagram and Facebook.

Life Happens is a nonprofit organization dedicated to helping consumers take personal financial responsibility through the ownership of life insurance and related products.

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