LELO: Changing relationships, state-by-state research

LELO commissioned a research project, polling 5,000 Americans in relationships split evenly by state.

The study was to explore the theme of “ever-changing relationships” and asked respondents questions about dating experiences and their love lives.

The data revealed some fascinating results:
– One in five Americans have never been in a relationship that lasted longer than three years.
– The average person has seriously dated four people in their lifetime.
– The average person surveyed has sex three times a week.
– 45% of respondents who have moved to a new state said that they did so in part to revamp their love life.

By polling an equal number of Americans from all 50 states, we were able to make regional comparisons:
– New Hampshire has the highest number of people whose relationship has lasted at least 15 years.
– Respondents in Utah (35%) are most likely to identify as “hopeless romantics.”
– If your partner is from Georgia (36%) or California (28%), they are some of the most likely to be the jealous type.
– 29% got intimate with their current partner within a month of being with them, with respondents from Utah being most likely to have waited at least a year (31%).
– Over one in five polled admit they’ve cheated on their partner, with those from Wisconsin being the most likely to have (52%).

The research formed the basis of a news story which was distributed to national, regional and consumer outlets, as part of an earned media campaign.

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