The market research was translated into 13 languages and conducted in 30 countries including Argentina, Australia, Brazil, Bolivia, Chile, Costa Rica, Ecuador, France, Greece, Guatemala, Honduras, Indonesia, Japan, Mexico, Philippines, Spain, Taiwan, UK, US, and Vietnam.

Standard cross breaks for age and gender were included, alongside a break for current diet which included flexitarian, vegan, vegetarian and meat-eater.

In all, respondents from each country’s general population completed 28,000, five-minute, online surveys with some interesting results.

Across the world, 41% of people made a change to their diet with 83% of those noting that there was a specific moment of realization that a change in diet was required. Health benefits and weight loss goals topped the drivers of that change with a further 22% identifying the need to move towards a more cost-effective diet.

Unsurprisingly, of those that changed their diet, cutting down on sweets and snacks were key changes made with 43% making the decision to eat less meat and more still focusing on their fruit and vegetable intake.

While 46% of respondents stated that they were more open to a plant-based diet, 25% of people did not agree that people would be eating a mostly plant-based diet in the foreseeable future. Explained in part by the discovery that 70% of vegans and vegetarians had found themselves craving meat and 38% of vegans and vegetarians openly admitting having eaten animal-based products.

Remarkably, 82% of respondents felt their health had improved following the change of diet and due to changes in working practices, 84% felt they had the time, space and motivation to keep to the changes they had made.

OnePoll delivered data tables for each country, alongside merged data for economic areas and all countries.

Working alongside creatives from sister agency 72Point Inc, the data was used to generate infographics, animations and news stories which went on to achieve an impressive 84 individual pieces of coverage with c.6.8m views and 14.6k social shares.