Flavia: But first, coffee?

OnePoll conducted a study into workers’ coffee drinking habits on behalf of multi-beverage system maker Flavia.

Our survey of 2,000 on-site employees found it takes about 16 minutes to leave one’s desk, buy a drink and return, but with three such trips a week, employees end up losing an entire work week per year — nearly 50 hours purchasing beverages during the workday.

The research data also revealed that seventy-seven percent of coffee drinkers need two or more cups of coffee to feel productive on a workday, with nearly a quarter noting Mondays were the day of the week they needed the most coffee.

Other insights leveraged from the survey included the most popular first drinks of the day: hot cup of coffee (66%) followed by iced coffee (47%), water (45%) and flavored water (30%).

With our news generation partner 72Point Inc, we produced a data-driven news story from the findings which achieved 37 broadcast and over 290 digital coverage hits, with over 197 pieces of coverage including links to the brand’s site.

BrandFlaviaServicesOnline research, Infographic, Data-driven news storyLinkwww.flavia.comContact uswww.onepoll.us