Our panelists are active, engaged and ready to respond.
Our dedicated members team has successfully grown and nurtured a highly engaged research panel of people across the US and international markets.
Commission an online research project with a general population panel or more specialist demographics. We also offer state-by-state polling for regional targeting and comparisons.
All of our research results include age, gender and regional splits as standard. Data can be segmented further, including relationship status, employment, education and household income.
Panelists are extensively profiled, allowing for efficient targeting and segmentation into demographic groups.
Popular groups for research include moms, motorists, homeowners, pet owners, as well as specialist B2B panels. We can segment business panelists by seniority, job function, sector, experience – targeting C-suite executives, recruitment managers, business owners, marketing professionals and more.
With access to international research panels, we can conduct consumer and B2B surveys with respondents from multiple countries around the world.
Consumer and B2B panels
A small snapshot of the types of respondents we can reach. For more detailed demographic breakdowns, please talk to our team.
U.S. adults
General population. Fast response panel.
Parents
Moms, dads, grandparents. Segment by gender/age/no. of children.
Generational
Reach Baby Boomers, Generation X, Millennials and Gen Z.
Homeowners
Home-owning adults with or without mortgages.
College & university
Both undergraduates and graduates – target by major.
Motorists
Car owners, or drivers with a licence but no vehicle.
Pet owners
People with cats, dogs or other furry friends.
Hobbyists
Fitness enthusiasts, gamers, bakers, movie fans + more.
Educators
Reach teachers, professors and people working in education.
B2B
Target by profession, seniority, industry, company size.
State-by-state
National representation or specific states/ cities for comparison.
International
Worldwide respondents. Select individual or multiple countries.
OnePoll research in action
India Index: A shift in U.S. trade strategy
In our online survey of 500 executive-level U.S. managers, 61% said they would pick India over China if both could manufacture the same materials. The research showed…
Squarespace: State of the web design industry
We collaborated with Squarespace to gain insights into the web design landscape from the perspectives of professional creatives working in the industry. The client…
Campbell’s: “State of the sides” research
We delivered state-by-state research for Campbell's, involving an online survey of 5,000 U.S. respondents ages 18+ who celebrate Thanksgiving, with an even split of 100…
Consumer goods,Food & drink,State-by-state,Consumer research
Flavia: But first, coffee?
OnePoll conducted a study into workers’ coffee drinking habits on behalf of multi-beverage system maker Flavia. Our survey of 2,000 on-site employees found it takes…
Avocado Green Mattress: Menu anxiety
OnePoll conducted an online study on behalf of Avocado Green, the Certified B Corporation mattress and furniture brand. The survey of 2,000 adults explored the…
LELO: Changing relationships, state-by-state research
LELO commissioned a research project, polling 5,000 Americans in relationships split evenly by state. The study was to explore the theme of "ever-changing relationships"…
UserTesting: Global study — generational banking & spending
OnePoll conducted international research with 3,800 consumers on behalf of UserTesting. The online study asked 1,800 American, 1,000 Australian and 1,000 UK consumers…
International,Internet & software,Financial services,Generational,Consumer research
Bustle Digital Group: Custom research
OnePoll collaborated on a series of projects with BDG, providing custom research to inform and support editorial and promotional content in flagship titles including…
Marriott Vacations Worldwide: Workcations
OnePoll conducted an online survey of 2,000 remote and remote-flexible workers, on behalf of Marriott Vacations Worldwide. The study asked respondents about their…
Hershey: State-by-State Survey & Heat Map
OnePoll conducted an online survey of 5,000 U.S. adults who celebrate a winter holiday. The research was commissioned by Zeno Group on behalf of their client, Hershey,…
Consumer goods,Food & drink,State-by-state,Consumer research
Exodus Travels: Revenge Travel in 2023
Exodus Travels commissioned an online study to explore the different types of vacations people had taken in 2022 and what they were planning for 2023. We polled 2,000…
Lower: The State of the Home
A 2022 OnePoll survey for multi-channel fintech mortgage lender Lower found six in 10 Americans (56%) believe that “right now” is the time to buy a house. Of the 1,000…
SurePayroll: Emotional Connections
SaaS company SurePayroll commissioned research to explore the topic of emotional connections and friendships in and outside of the workplace. The OnePoll study revealed…
Internet & software,Financial services,Work and career,Consumer research
West Virginia Department of Tourism: Unexpected Spots
Our research for the West Virginia Department of Tourism explored Americans' vacation habits and their willingness to step outside of their vacation comfort zone. The…
ACANA® Pet Food: National Black Cat Day
A survey of 2,000 American cat owners on behalf of ACANA® pet food found only 21% believe that black cats bring bad luck, while twice as many associate them with good…
GoTo: How businesses prepare for an economic downturn
Research conducted on behalf of software company GoTo found 69% of respondents globally believe a recession is likely to occur in the next six months. The international…
B2B,International,Internet & software,Financial services,Work and career
Cheap Caribbean: Bachelor/ Bachelorette Parties & Beachy Personas
Our most recent research projects for CheapCaribbean.com explored a mix of fun travel-related topics including bachelor & bachelorette parties, and favorite drinks to…
ModMed: Diagnosing your doctor
OnePoll conducted an online study on behalf of practice technology leader ModMed, surveying 2,000 Americans, including 1,500 with health insurance and 500 without. The…
Polestar: Why More Drivers are Choosing Electric Cars
We conducted research for electric performance car brand Polestar, asking American drivers about their views on environmentally friendly products and electric vehicles.…
Herbalife Nutrition: Top 10 Entrepreneurs
OnePoll conducted an online survey of 2,000 Americans on behalf of Herbalife Nutrition. The 2022 study gave respondents a list of over 40 entrepreneurs from the last 50…
International,Health & wellness,Consumer goods,Work and career,Consumer research
Get opinions, gather insights
Our team will co-ordinate your research project, reaching your target demographic with ease. We conduct consumer and B2B custom research for organizations of all sizes – delivering high quality results quickly and efficiently.